+ What exactly is ‘FKTRY coaching’? And why do you work in layers?
The FKTRY coaching framework is specifically designed for early stage tech startups and the needs of their founders, by coaches with extensive experience of that specific context. In order to guarantee a clarity of expectations and progress in the coaching process, common focal points have been structured and layered as part our coaching programs. This also helps ensure that we are safeguarding the bandwidth of our clients, dealing with the right challenges at the right time, and neither overwhelming, by being too proactive, nor risking getting stuck and becoming too reactive. In other words the layers represent stages of development as well.
Although most of our clients require some tailoring of this program, we find our program helps our clients and their coaches to cover more ground and do it more diligently. All our coaches are hand picked to meet the strict criteria of our core team who have more than 20 years of founder and leader coaching experience.
+ Is there a difference between a coach and a mentor?
Whereas a mentor mainly transfers knowledge, often pertaining to a specific company, organization, trade, line of business or role, a coach focuses on developing his or her clients based on their choice of focus, through raising their self-awareness, clarifying their motivations, and helping them not only to act sooner and maintain productivity, but to learn even more from it through reflection and feedback (simply put).
Our coaches are all “mentor worthy” as they are required to have had the experience of founding and led a startup themselves. This ensures a level of empathy, understanding and ease of communication between client and coach that translates into quicker progress in the coaching process.
+ How much time does it take?
A FKTRY coaching process takes approximately 60-90 min every other week after a 2x2 hour initial kickoff, during which priorities are set, contexts are clarified and expectations are shared.
The process also includes elements of the coach shadowing the client in various settings in order to eliminate the clients blind spots from delaying the coaching process. This is usually 2 half days followed by a debriefings.
The coach and the client are also recommended to evaluate progress at least quarterly unless they choose to do so ongoingly.
As the client also has support from their coach between sessions when needed more time will be added when and as needed.